Bob Drinon - CEO

For over 30 years, Bob has held multiple leadership positions, including serving as Vice President, Managing Director and Sales Director of Premier Beverage before serving as President and CEO of Charmer Sunbelt Group’s Florida Operation, where he spent an impressive 21 years of his career before the company united with Wirtz Beverage Group to form Breakthru Beverage Group.

Bob brings a diverse knowledge of spirits growth and distribution, previously holding the position of President of Breakthru Beverage Group’s South Region, where he was responsible for aligning market strategies between the company’s operations in Florida, South Carolina and Virginia, while also serving as President and Chief Executive Officer for Breakthru Beverage Florida (formerly known as Premier Beverage Company). During his tenure at Breakthru Beverage Group, Bob helped shape and grow the company’s portfolio brands including Jack Daniels and Stolichnaya, garnering the company distinction as one of the largest distributors of wine, spirits and non-alcoholic beverages in the state of Florida. Bob is currently CEO of Florida Craft Distributors, where he spearheaded their expansion into spirits and wine statewide becoming the fourth largest beverage wholesaler in Florida in nine short months.

Bob is a member of the Florida Chamber of Commerce, Broward Workshop and CEO Council Member of the Greater Fort Lauderdale Alliance. He holds an executive Master’s degree in Business Administration from Harvard University.