Florida Craft…our humble beginnings have given us strong roots and a deep understanding of the business!
Florida Craft started its journey in 2017 with literally the basics…one pallet, one van, one driver, one county to cover and one determined owner. Those humble beginnings we’re key to Judy Forsley’s early success with the business, but it was the bootstrapping of some experienced industry leaders that put the distributorship on the fast track for growth and expansion. Seeing the need in the market for a more supplier focused and customer service centric partner, the company started an intense focus in this area and as a result, started to attract more brands and more attention. Since 2020, the brand has been on the fast track growing to over 50 brands and covering the entire state of Florida for distribution.
The success of Florida Craft, and by proxy its brands, was not an accident. Florida Craft saw an opportunity during the pandemic to strategically plan their next moves and hired acclaimed beverage industry CEO, Bob Drinon, to help guide and execute on the company’s vision. Florida Craft’s growth has been exponential since his arrival. The distributor has been hiring amazing talent from all over the state of Florida and has grown into their massive logistics hub in Sanford. They have also started acquiring cross docks in Delray Beach and other strategic areas that allows the company to distribute to the entire state of Florida.